Instacart Product Case Study

Noor Fatima
1 min readSep 30, 2020

I am a fellow at the first ever cohort of the 5 Week Aspiring Product Manager (APM) Program organized by Lisa Huang-North. We are a team of 50 talented individuals who want to sharpen their product skills. In this program, we gain hands-on experience by diving deep into various product aspects such as product management, value proposition, MVP, KPIs, and much more!

As a part of our first week’s project on Product Discovery, my team and I did a case study on Instacart.

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada.”

Have a look at the slides below:

Let me know what are your thoughts and suggestions!

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Noor Fatima

(views are my own and don't represent my employer)